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Social Media Can Help and Hurt Any Business

Posted by on in Business

b2ap3_thumbnail_social_help_hurt_400.jpgIn many ways, social media is the defining characteristic of the information age. It has transformed the way people communicate, market their products and services, and it has brought a litany of issues into the public consciousness. On the other side of the coin, social media currently costs many business billions of dollars a year in lost productivity. Let’s take a look at the pros and cons of social media, and how your business can put yourself in a net-positive position regarding the technology.

b2ap3_thumbnail_network_of_facebook_friends_400.jpgHave you ever gotten Facebook requests from strange people who you don’t know? While it might be tempting to give them the benefit of the doubt--after all, maybe they know a friend of yours--it’s best to keep strangers off of your page when you can. In order to give your page, the flexibility to accept friend requests from people you may know, and protect it from strangers, you can implement a “follow” feature, and limit who can send you friend requests.

b2ap3_thumbnail_facebook_security_check_400.jpgSince 2014, Facebook has quietly featured Safety Check, a crisis response tool that lets users in areas struck by natural disasters or other emergencies to confirm their safety on the social network. Originally, Facebook itself would have to activate a Safety Check, but that has changed--the power to activate a safety check is now in the hands of the stricken community.

social_network_security_400.jpgSocial media may be a great way to connect with other professionals and communicate with your friends, but it can be dangerous if you have poor posting habits. Before you share something, think twice about whether it contains any sensitive information that could be risky to yourself and your business.

b2ap3_thumbnail_facebook_security_400.jpgThe social media revolution has taken the world by storm, so much in fact that some people are completely at the mercy of their smartphones. However, the dark side of social media, especially Facebook, grows more apparent every day, especially when it comes to both cybersecurity and personal privacy. Are you sure that your Facebook settings aren’t giving away a little too much of your information to the powers that be?

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